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The Estée Lauder Companies Bets Big on Luxury Scent With New Atelier in France

Company’s fragrance business has delivered 10 consecutive quarters of at least double-digit organic net sales growth through fiscal year-end 2023.

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By: Christine Esposito

Editor-in-Chief

The Estée Lauder Companies smells opportunity in luxury fragrance. Building on the strength of its fragrance business—where reported net sales have grown nearly 40% since pre-pandemic fiscal year 2019—Estée Lauder Cos. (ELC) will establish an atelier in Paris. ELC plans to open the studio by end of 2024. The atelier will further accelerate what ELC calls its “strategic ambitions” in luxury and prestige fragrances, supporting the “company’s existing enterprise-wide fragrance capabilities to...

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